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The Unadoptable Stories: PURINA and Cats Protection collaboration

01 October 2018
The Unadoptable Stories: PURINA and Cats Protection collaboration

PURINA® and Cats Protection have today launched a new campaign, ‘The Unadoptable Stories’, for four weeks. Purina has been the charity’s partner for over 30 years and is a huge advocate of pet adoption. Through this campaign we want to highlight that no matter whether they have medical conditions, are a little older, or just a bit shy, every cat deserves to find their perfect match, as we believe no cat is unadoptable.

In fact, it’s actually some cats’ seemingly ‘Unadoptable’ qualities that make them the perfect match for someone looking for something special. We tell the story of three of these cats and owners, all of whom found their perfect match. Read ‘The Unadoptable Stories’ below. The campaign will be visible across social platforms and media from 20 August and on 7 September will also have in-store activation in selected Sainsbury’s stores for one day. The full list of 70 stores is available at the end of this article. Please pop in to find out why no cat is unadoptable and pick up a a Go Cat and Felix/Gourmet money off coupon.

Meet Elaine and Sam - "I might be 70, but he still keeps me on my toes.”

“When Cats Protection told me Sam had hearing problems: ‘So what?’ I said. I’m profoundly deaf, I wear two hearing aids, it’s just one of those things. Anyway, if people annoy me I can always turn them off. I’d lost my last cat and my husband within a very short time of each other and it hit me very hard.

“When I met Sam he was so affectionate, I’d like to think he knew I needed a friend. He made himself at home right away. I wouldn’t say he’s spoilt but he will have the armchair and I get the foot stool. He doesn’t take up much room, that’s because he’s always lying on top of me. And he keeps me on my toes. I wish I could keep up but he’s got four paws and I’ve only got two legs. There’s something special about cats. They don’t ask for much. They don’t answer back. And they love cuddles. Just look at him all curled up with his eyes closed. If my husband was still here, he’d love him too.”

Meet Samantha and Belle – cat lover allergic to cats

“I’m allergic to cats, so I’m not exactly what you’d describe as a typical cat person. I’ve always wanted my son Henry to feel the happiness that cats can bring but I couldn’t have a cat living in the house. When I chatted to Cats Protection about adoption, rather than look at me as if I was bonkers, they saw me as the possible answer to one of their cat’s very unique needs. That cat was Belle.

“She had always loved being outdoors as she was a little anxious around people. After nine months in care, Belle’s need and love of the outdoors made her the most adoptable cat in the centre. She really is the perfect cat for me and Henry. It just feels so good to be able to give her a home. She now has her own warm, dry outbuilding and lots of land to explore. We take it in turns to feed her and she can be affectionate but she’s also a real character. Belle is now enjoying her new-found freedom and her confidence has greatly improved. She is allowed to venture into the house which she may do from time to time, if her busy prowling schedule allows it.”

Meet Sam and Coco – “My wife wanted a black cat…yes, it’s a witch thing.”

“We first saw Coco when we looked into adopting a cat for our little girls. Being young, they had their hearts set on a kitten, while Lara, my wife, had always wanted a black cat. This came from her childhood love of witches. Her favourite TV show growing up was Sabrina the Teenage Witch, and the witch had a talking black cat as a pet. We could not believe it when Cats Protection told us that many of the cats in their care are actually black, because many people simply don’t want them. This made Lara really sad. She made up her mind right there that Coco was going to be ours. She even thought about renaming her Salem, after the cat from the TV show! But thankfully, we persuaded her to keep the name Coco. The girls weren’t at all sad that she’s not a kitten, they absolutely love her.

“The first day we took her home, she vanished. We looked everywhere. I couldn’t believe it when we found her in our girls’ room as they are so noisy and manic. In the drawers under their bed, I could just see a little bit of fur snuggled amongst the fancy dress. Although Coco is the family cat, I’m definitely her favourite, which I really like. I guess it’s because I don’t follow her around and I feed her in the morning. I do have black hair though, so perhaps she’s adopted me.”

Purina is partnering with Cats Protection to help find every cat their perfect match. Find your perfect match today at www.cats.org.uk/unadoptables


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